Search

CBICC

 

Centre County Industrial Development Corporation

The Centre County Industrial Development Corporation’s (CCIDC) mission is to promote economic development throughout Centre County with the ultimate goal of attracting and retaining family-sustaining jobs. Through various program activities CCIDC supports the expansion, health and well-being of existing Centre County businesses as well as new business attraction. As a non-profit, non-partisan organization, the CCIDC is a vehicle to unite and coordinate economic development initiatives of both the public and private sectors.

In addition to various loan programs and financing assistance, the CCIDC offers space at two business incubators. Pennsylvania firms can obtain start-up assistance including the use of offices and specialized laboratory facilities.

Featured Commercial Real Estate Listing

 

East College Avenue
State College, PA

Square Footage:5,350 Contact: Mick Trombley

more info >

526 E. Rolling Ridge Dr.
Bellefonte, PA 

Square Footage:47,000                                            Contact: Scott Yocum

more info >

     


Our Blog

Launching a Local Loyalty Card Program and Building a Community

Loyalty Cards

Businesses recognize the fact that they spend sometimes up to 25 times more to acquire new customers than serving their existing ones. On top of that, it has been known that loyal customers spend a lot more than new ones. This is why businesses, more than anything, try to keep their customers engaged and happy. To achieve this, loyalty programs have been established to give rewards to customers who keep coming back.

Nearly all industries and businesses have plastic loyalty cards for their customers with a business model in the likes of "get your 15th coffee for free" business model. The ease at which many businesses can use plastic card printers to create loyalty cards means they are becoming more common. Nowadays, some states in the US have seen such programs being leveraged to boost the economy and build a sense of community. The Case of Croydon, PennsylvaniaThe Croydon Town Centre Business Improvement District has launched the Croydon Loyalty Scheme for employees, residents, and visitors. This scheme aims to attract new businesses into the town.  By rewarding loyal customers, this loyalty card program also supports existing local businesses who are losing a market share to online businesses.

Holders of plastic loyalty cards have access to exclusive offers and discounts from partner bars, restaurants, shops, and other partner businesses.

This program is backed by the Croydon Council. For Councilor Vidhi Mohan, the plastic card loyalty program could help boost the economy by supporting the local trade.

Loyalty Programs in the US

In other parts of the US, loyalty programs were established for civic engagement. In Chicago, for instance, Orland Park launched a program where members get rewards for performing duties that are beneficial to the Park. In partnership with a Chicago startup, BondingPoint, members earn points from registering vehicles, answering village surveys, participating in village events, or patronizing local industries. The rewards include free tickets to a concert or a variety of gift cards.

Other local businesses all over the US including New York and Washington D.C. have partnered with companies like FiveStars to help them launch a rewards program for their customers.  Founded by Victor Ho and Matt Doka who have witnessed the importance of loyalty programs for Fortune 500 companies, FiveStars seek to make such programs accessible to local and small businesses.

What's In it For Customers?

Businesses benefit from loyalty programs when their customers are engaged, satisfied, and loyal. Plastic card holders are rewarded for their loyalty in a variety of ways depending on the business model. Here are some examples:

  • Point system

Most loyalty programs are based on a point system. When users swipe their plastic cards, the system shows the purchase history and the amount of money spent. A certain amount of money corresponds to certain points which when accumulated can be exchanged with free products.

  • Tier system

The tiered system puts more importance on the long-term value of the customer's loyalty. Companies classify rewards into tiers, usually with names like Silver, Gold, and Platinum, with increasing levels of rewards.

  • Non-monetary programs

A customer's values and beliefs are sometimes the basis of some loyalty programs. Schemes where the company helps a non-profit organization for every purchase, belong to this category.

  • Co-op membership programs

Loyal customers can essentially be a part of the company through a co-op membership program. Some businesses grant lifetime memberships for a certain upfront fee. By being a member, customers are entitled to discounts and exclusive deals.

There are different platforms where customers can acquire a plastic loyalty card. They can inquire at stores, fill-out a form, or sign up online. In the US, a lot of customers have two or more loyalty cards.

The plastic loyalty cards system today is becoming the standard way for businesses and customers to be connected. Soon enough, it will be a driver for civic engagement in many states.


How to Promote Your Business Using Insured Prizes

Prize Giveaway

Today's marketing strategies have never been more dependent on technology and, of course, social media. With social media constantly reinventing itself and turning into a catalyst for all things trendy, it's no wonder why all businesses, no matter how big or small they may be, turn to the channel to amplify their different promotions. As we all have come to know, social media plays a huge role in the growth of any business. With the rising influence of social media across the globe, not just for the people of today's generation but also for the previous, it would be a waste not to reach out to a wider audience using the channel.

One way of making a name for yourself in the online world for a much larger audience to see is by holding insured prize promotions. This marketing strategy is great for businesses with not much marketing budget to start with. Even with a strict budget, an insured prize promotion can offer huge prizes that your current audience may find appealing.

An insured prize promotion is a great way to amplify your marketing efforts and spread the word about your promotion a lot quicker. Now, you may have probably encountered this type of promotion before as it is very common.

An insured prize promotion or contest insurance can definitely draw in more customers as operations start to run. The rules to these types of promotions often have loopholes, so be very careful in choosing your words. The only expense you're putting out there would be the production of recommended media, a social media boost in target reach, and of course, the insured prize you're going to hand out.

With insured prize promotions, you can offer great and meaningful prizes without breaking the bank. One of the leaders in marketing strategies have turned to these techniques to gain better results at his business's marketing efforts, which everyone knows isn't just a walk in the park.

Whatever the mechanics of your insured prize promotion are, it is always a good idea to go straightforward. It's important that your visitors can understand these mechanics, and so encourage them to play the promotion. If the rules are too difficult to achieve, you might not be able to gain as much traction as you've originally desired/impeding future spread and promotion influence. But at the end of the day, it's not the technique that matters the most. It's how you maximize the tactic to your full advantage.

Centre County Industrial Development Corporation